

From the moment they’re born, kids are exposed to a variety of different bodies of water. Whether it’s bath time, splashing around in the pool, or even ice skating, it’s a normal routine. However, it’s important that they know about and understand how to be water safe, regardless of their age.
Never leave your child unattended around water. We know it sounds strict, but there is no room for compromise on this one. Babies can drown in as little as one inch of water.
As a little kid, water is so much more exciting now that you can splash, swim, and dunk your head. It’s also a time when active supervision and basic childproofing is critical.
Learn how to make your pool or spa a safe place for the big kids in your life.
As your role shifts, set firm rules for your teen’s safety while in and around water. Support your teen by helping them to know the risks and be skilled in the water.
Being water safe doesn’t have to be hard. In fact, we made it as simple as knowing your A, B, C, D’s with this handy mnemonic device. Now understanding true water safety procedure is fun and easy to learn for all ages.
is for adult
is for barrier
is for classes
is for drains
“The Polar Bear Who Couldn’t, Wouldn’t Swim” follows the journey of a young polar bear named Zeke who is afraid of the water and refuses to swim. He leaves his home in search of other animals who do not swim, and ends up finding that he can enjoy the water if he follows the ABC and D’s of water safety, while learning a valuable lesson about facing his fears with a positive attitude.